HRS: Hotel Hygiene Label More Likely to Attract Business Travelers

Business Travel News 8/27/2020

AAA World Article

Since corporate lodging platform HRS launched its Clean and Safe Protocol programme in partnership with Société Générale de Surveillance in June, more than 40,000 hotels globally have earned a "Clean and Safe" label, according to HRS. This includes hotels that have implemented their own hygiene protocols and had them certified by external partners.

The Germany-based company also said that as business travel bookings have begun to return, hotels with a "Clean and Safe" label are 35 per cent more likely than those without the label to secure those bookings, according to an analysis of its booking data that began in early July. This result is in line with findings from an HRS survey in May that showed 86 per cent of respondents said they would prefer hotels that had implemented or revised specific Covid-19 hygiene measures, the company noted.

Information from the label also is present in the shopping displays of some corporate booking engines such as Concur Travel, and the labels can be displayed by hotels on site and on their websites.

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