Hilton Introduces Tempo, a New Hotel Brand

Frequent Business Traveler 1/16/2020

AAA World Article

Hilton Worldwide Holdings announced a new hotel brand, Tempo by Hilton.

Tempo is intended to be “an approachable lifestyle brand curated to serve a growing segment of ‘modern achievers,’” the hotelier said at a launch event in New York City, as well as be a product that helps guests “live better lives.”

Key elements of Tempo hotels will include a lifestyle component, modern design, and a bar and restaurant designed to attract locals in addition to hotel guests.

“Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for,” said Christopher Nassetta, the company’s CEO.

The new hotels, which will open over the next few years in over 30 cities including Atlanta, Boston, Houston, Los Angeles, Maui, New York City, Nashville, San Diego, and Washington D.C., will feature rooms that Hilton says will serve as a kind of “refuge” from the modern world. Guests will have access to Tempo’s Power Up and Power Down morning and nighttime rituals that help get the day started and bring it to an end, a Get Ready Zone where one can focus on work, and large bathrooms with mirrors that feature built-in Bluetooth speakers.

Meanwhile, the lobby will feature the Fuel Bar, offering complimentary coffee and tea, a café with a variety of hearty options, and a bar with cocktails and small plates.

Hilton has established partnerships with companies in the multiple spaces including well-being, personal growth, and food and beverage in order to further the goal of helping guests live better lives. The partnerships include Thrive Global, a company that provides behavior change technology and media to support individuals struggling with stress and burnout, and Blau + Associates, a restaurant consultancy. The hotelier feels the companies “bring a sense of discovery” to Tempo while also encouraging guests to engage in self-care while on the road.

Other amenities will include a fitness center at each property as well as flexible meeting spaces.

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