Priority Pass isn't just for lounge access anymore. Priority Pass has been known for providing memberships to airport lounges since it was founded in 1992. You may have been given Priority Pass membership free of charge when you signed up for a premium credit card. The company currently offers access to more than 1,000 lounges in 500 cities around the world. However, it is now shifting its focus away from just lounges. The new focus of Priority Pass is shifting toward restaurants and high-end airport suites.
The decision to shift the focus from lounges to cover a wider variety of perks is part of a plan to keep Priority Pass relevant for the next generation of travelers. Younger travelers and leisure travelers are two markets that are expanding rapidly. The next generation of travelers values experience and personalized touches above all else. That means that the traditional ways to gain customer loyalty no longer work. Priority Pass is responding by making sure it offers the experiences and personal touches travelers want. It's achieving this largely through partnerships that offer customers exceptional dining experiences.
Travelers who use Priority Pass in 2018 don't have to settle for lounge food the way they had to just a few years ago. Partnerships between Priority Pass and acclaimed eateries are making it possible for members to show up at restaurants and enjoy dining credits. Priority Pass currently works with 33 restaurants to offer members the option to dine in the settings they choose instead of inside lounges. In addition, some new experiences are being put on the table. Priority Pass recently formed an innovative relationship with a company called Minute Suites in Charlotte Douglas International Airport. The partnership allows Priority Pass members to enjoy lounge access and shower access when passing through the airport.