This is the Ultimate Perk for Young Professionals

Regularly packing a suitcase and hitting the road for work can grow tiresome for some, but the vast majority of young professionals say business travel is a major perk.

A new study commissioned by Hilton Hotels & Resorts found that 75 percent of young professionals describe business travel as a serious bonus, with 65 percent considering it to be a status symbol.

The survey included business travelers age 23 to 35 and revealed overwhelmingly positive feelings towards globetrotting:

  • More than half of respondents (56 percent) say that they create reasons to travel for business.
  • Thirty-nine percent go so far as to say they wouldn’t take a job that didn’t allow them to travel for business.
  • Eighty-one percent say they get more done while meeting face-to-face and 75 percent have made friends while traveling for work. The study’s findings also identified sources of tension and challenges for today’s new business travelers, among them:
  • Sixty-five percent admit that they regularly pack workout gear, but end up not using it; 44 percent have gained weight due to traveling for business.
  • Forty-three percent often misunderstand what can be expensed and end up owing their company money.
  • Thirty-eight percent start to feel stressed and can’t enjoy the weekend when anticipating business travel the next week.
  • Thirty-six percent are stressed by trying to pack the right clothes for any situation.
  • Sixty-nine percent wish they could extend their trip for leisure, but 46 percent admit they feel guilty about doing so – 44 percent even worry it makes them look bad in the eyes of senior leadership.

With all of this information in mind, Hilton’s flagship brand has launched a new initiative to help the next generation of professionals make the most of work trips and navigate travel misconceptions. The effort includes partnering with relevant business travel experts, introducing an engaging social content series and hosting a new business traveler “boot camp” this fall, the company said in a statement.

“With more than 575 hotels worldwide and nearly 100 years in hospitality, Hilton Hotels & Resorts has long served as a leader in and destination for business travelers,” said Stuart Foster, vice president, global brand marketing, Hilton. “Our focus on the next generation of business travelers underscores our commitment to being the most hospitable company in the world: we’re both creating and evolving exceptional experiences for new and loyal guests alike who choose Hilton for their work travel needs.” When staying with Hilton, young business travelers can find an array of solutions to combat the challenges they face, the company said.

For instance, with Five Feet to Fitness, maintaining a wellness regime on the road doesn't have to be so challenging. The brand's in-room wellness concept brings more than 11 different fitness equipment and accessory options into the guest room.

The hotel company also seeks to make finding healthy meals far easier. Herb N’ Kitchen, Hilton’s modern in-room delivery service and casual dining concept, has been created to offer healthy grab and go options.

Hilton also offers its own approach to responsible travel and tourism, known as Meet with Purpose. Through the initiative, meeting professionals can choose from a variety of health-conscious menu packages, including “Yoga and Yogurt”– which offers yoga classes followed by a gourmet yogurt bar – or the “Cut & Create” salad – an interactive dining experience that lets attendees customize their meal from a unique, custom-made wood display of fresh greens and accoutrements.

Hilton Hotels & Resorts has also enlisted the help of two business travel experts to address the issues and concerns raised by the survey. Among the tips offered by the experts are:

Look Your Best to Feel Your Best: “No matter what, bring your workout gear on every trip. You never know when you might have unexpected free time to go for a jog or a quick walk. My added secret? I bring my nicest workout clothes when I’m traveling – you’re more likely to workout in something you are excited to wear!” – Payal Kadakia, ClassPass Founder and Director of The Sa Dance Company

Follow the 1,2,3,4,5,6 Rule for a Week of Travel: “Bring one hat, two pairs of shoes, three pairs of pants/skirts, four shirts, five pairs of socks and six pairs of underwear. Packing based on a color palette can be helpful to ensure all items can easily be mixed and matched.” – Zanna Roberts Rassi, Co-Founder of Milk Makeup and Fashion Editor at Large at Marie Claire
Travel Pulse 6/27/2018